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The true identity(ies) of John Cow have been revealed . I am not sure why this was of so much interest to me. Perhaps it is because I was keen to know the past experience of those involved in managing to continue/rejuvenate the success of JohnCow.com after they took over from the original John Cow, Bob Jones. I am not surprised to learn that there is considerable experience between the three men who play the cow (not in the pantomine sense) : the front end of the cow is Jason Katzenback (i.e. the voice of John Cow for the past 3 months) and, at the rear-end, Jason Potash and Marc Quarles. All three are owners of the company Archon Media based in Texas.
They are jointly or singly responsible for:
- trafficKahuna - A set of Online Marketing and Promotion Tools - a snip at around $150 a month although you do seem to get advice and help too.
- CommentKahuna Free website traffic promotion software
- Video Post Robot - a tool for posting videos to multiple video sites
- Orwell Pro a content finder and publishing tool - grabs content from content article directories etc.
- Content Rover - searches for content from content article directories etc
- PortalFeeder - a “suite Of Proven Web Business Building Software, Site Promotion Tools, Training, Mastermind Think-Tanks, Article Syndication & Link Exchange Networks, 71+ 648 Blog Network, And The Insider Secrets” with a brashy clashy sensationalist “Grab Your Seat And Join The Most Sought After, Elusive, Under The Radar, Group Of Web Marketing Superstars…” website.
- DealDotCom - internet marketing products and affiliate program - a recent offering being Wordpress on Crack
- Article Announcer, Ezine Announcer, Web Copy Makeove, PickTheirBrain - Jason Potash
- AdTactics Marc Quarles and Jon Atwood
- Numerous blogs, ezine articles, ebooks
I would say they are very qualified in teaching us how to make mooney online - as the ‘cow jumps over the mooney the little dog laughs all the way to the bank”
They are again sharing their wealth by holding a competition with prizes ranging from a 26” LCD TV/Monitor to a 1970s Disco Party Mac Daddy Pimp Costume - yes you read right. The only requirement to enter for the draw is to register to download a free ebook. JohnCow.com and Garry Conn had a contest of their own recently where they each launched a brand new domain and competed to see who could build a blog and sell it on sitepoint.com for the most money, all within 30 days. The “Cows” shared their strategy and gave us tips as they went along. The ebook is a compilation of this - a full start to finish case study.
You can read their identity announcement and competition details on JohnCow.com WIN Big Time with the Unveiling of John Com or the same article at Blue Planet ![]()
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Sueblimely








They should make the new John Cow a very informative blog to read. That is a very impressive list of products they are behind.
I would have missed this news if you had not posted it.
I have never used any of their creations but I have read good reports about them.
I would never reproduce articles published elsewhere even if they are are allowed to be used.
It’s always neat to see the true identity of mystery bloggers. These guys seem to be an online power house. Very cool!
john cow was raised by cows
It’s quite interesting to know the identity of the three bloggers. Really it’s refreshing and one can’t help laughing.
I read their post unveiling their identities as well, and while I have noticed a significant improvement in the quality of the posts over the last three months, I though they were a little hard on Bob. He many not have their breadth of experience but what he did with that blog from idea to execution was amazing. A lot can be learned from his example.
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I heard John Cow is really making money just like John Chow. I thought the owner of these two sites is just one person. Just a thought.
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Thats classic…LOLOL
I think it’s funny that the identity of some bloggers is top secret.
Hi Sue,
I’m not surprised that they have experience. If they hadn’t, John Cow would have sunk. It’s not easy for someone to take over a blog and make it work. You’d have to have their sort of experience.
I guess I better check it out - it’s been a while since I’ve been over there. Thanks.
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He’s that guy who says “I make money by telling people how to make money” isn’t he?
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cool prizes… I still prefer to think of John Cow as John Cow… the site is successful because of branding and I’ll look at it from the point of view they want to show it as
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It was really cool to know who was behind John Cow they have managed to increase the blogs popularity in a huge way since they bought it . By the way there was a guest post on John Chow’s blog made by the original John Cow owner (Bob) accusing the Jason and the others of playing dirty tricks with the John Cow blog sell it was very interesting the post eventually turned in to a comment insult frenzy between Bob and Jason I guess that John Chow must have laughing his behind off when he saw what that post turned into.
I know I am late to the party commenting on this blog but I really think that the JohnCow blog is suffering these days and has gone from being useful to being another boring service pimping site.