Last updated September 22nd, 2008 at 06:52 am

Darren Rowse of Pro Blogger has created a video that highlights the most important and fundamental elements in achieving a high page rank. This has nothing to do with Search Engine Optimization techniques (SEO), linkbaiting, submitting your blog to directories or social networks but all to do with the quality of your content. Darren believes that people are becoming obsessed with page rank and place too much emphasis on it. If you instead concentrate on creating the quality content Google is looking for then page rank will look after itself.

I find it reassuring to be reminded of this. I imagine the Googlebot to be a busy little creature and I much prefer to leave him to do his work, rather than bombarding him with techniques imploring him to come and explore my blog. SEO is one aspect of blogging that I find a little tedious and do not talk about much here. Anyway there are zillions of blogs out there dealing with the subject so I will leave happily that up to them.

I will not just rehash what Darren has to say as you can listen to this for yourself – plus he says it so well and it is interesting to see the man and hear the voice behind Pro Blogger; with his wonderful Aussie accent. (he is from my home city of Melbourne).

Darren not only gives sensible advice but being a regular reader of Pro Blogger proves to me that he practices what he preaches very well. If I want authorative trustworthy information about the subject areas he covers then he is my first port of call.