As bloggers and online marketers we all learn about the “should dos” to become successful and/or reach financial freedom but what about marketing tips that don’t work for you.
We are told:
- Be organized, stick to schedules, set your goals, work long and hard, move out of our comfort zones ….
- Buy this and automate that, join and post to multiple social media sites, join forums and communities, build an email list, optimize for search engines, watch this video, attend this webinar….
- Do things this way not that, blog at least once, twice, three times a week, keep your posts under a certain amount of words, create your own videos, be yourself, be innovative ….
I could go on and on. It’s enough to make the head spin and leave us thinking “I should do this, I should do that, I should be more like them”.
But “I should” leads to procrastination, stress, lack of confidence and “I can’t”. Ultimately you are right, you couldn’t.
I learned the hard way that the word should leads to higher than practical self expectations, trying to be perfect, overwork, exhaustion, stress and anxiety. I now try to keep “should” out of my vocabulary. I no longer compare myself unfavorably to others which made me feel I was lacking as a person.
Ignoring Marketing Tips
If you feel overwhelmed and stressed then maybe you are not only doing too much, but doing it in ways that don’t suit you. Cut yourself some slack and work out what works for you. Turn those “shoulds” into “I’m doing” and “I did”. Some kinds of stress, such as meeting a deadline, can spur us on to action. Other kinds can be damaging, mentally and physically. You can’t work productively that way.
If it’s best to be our unique selves when it comes to our blog writing then let’s be our unique selves when it comes to how we work. Remember YOU ARE UNIQUE in the way you think, behave and learn.
When you read blogging, social media promotion and marketing tips, allow yourself to feel free to mindfully ignore what doesn’t suit you and concentrate on things that do. One size never fits all and we are not sheep. Remember that when you’re given Marketing tips by experts, they come from people who have found their own best way of operating. They originate from their way of thinking, learning, teaching, not yours.
If something is far beyond your experience level then take time to learn before you try to implement it, find someone to help or do it for you or use plugins and 3rd party sites.
I say mindfully ignore Marketing Tips as there are still some basics that you can’t afford to discount such as many of those in my post Tips for Online Marketing.
Find your Passions
You’ll be more successful if you follow your passions because your motivation will be higher and you’ll want to work hard and research more. Any content you produce will be better. If you’re bored with your blog topics then change them. If your current blog suits, gradually introduce new topics. If not start another blog: you’ll already know a lot about blog promotion and, with more passion based content, it will soon overtake your existing one.
Learn about your own Learning Styles
How do you learn best? There are various types of learning styles and, although we all learn from each method, one usually suits us more than the others. As long as your preferred method is the correct one for you, concentrate on researching, learning and working using that method.
Different areas of our brain deal with different learning styles. Even though our brains may be stronger in a particular area, how we were taught may not have developed this area to its full potential. The good news is that our brains don’t stop developing and changing when we reach adulthood, as previously thought. Our brains are plastic which means they can continue to change. What amazing potential this gives us. If you learned to learn in a way that doesn’t really suit you, then look to retrain your brain by working on aspects that do.
Types of Learning Style
- Visual (spatial) Learning: involves pictures, images, and spatial understanding.
- Aural (auditory-musical) Learning: Sound and music.
- Verbal (linguistic) Learning: Words, both in speech and writing.
- Physical (kinesthetic) Learning: Body, hands and sense of touch.
- Logical (mathematical) Learning: You prefer using logic, reasoning and systems.
- Social (interpersonal) Learning: You prefer to learn in groups or with other people.
- Solitary (intrapersonal) Learning: You prefer to work alone and use self-study.
Find out more about learning styles and take the questionnaire to find out yours at Learning Styles Online
I am of an era where were learning by rote was the overriding teaching method. For me it was great for passing exams, as long as I studied hard before them. The proportion of information that stuck long term was small. I was no good with the facts without the the doing and the why’s behind them. Listening didn’t sink in. At university Stats and Economics as taught in lectures remained a mystery. I skipped classes, bought and borrowed books, taught myself through reading and practical exercises and got distinctions.
Online teaching and information provided via video is a stumbling block for me. It’s not a problem because in most cases I can find a text sources elsewhere. Try to get me to join something by sending me to a video or webinar and I won’t become a hot lead. Relying on video promotion alone doesn’t cater for different learning styles. If we don’t take in what we are listening to then you won’t convert us. Can anyone relate to this?
I recently read the following book which fascinated me and led me onto more research into the topic.
Our Belief Systems
What is ethical for one person might not be to another. We read about moving out of our comfort zones, trying new things and that duplication is the key. This is not true when it comes to compromising what we believe in. If a form of promotion doesn’t sit well with you, find and use alternatives. If a type of affiliate program makes you feel you are taking advantage of others get out of it. There are plenty of others to choose from. Ignore provided advertising materials if you think they’re misleading. Create your own or find different ways of promotion.
When I started in online marketing I didn’t understand about scams and ponzis and “opportunities” that were too good to be true. I naively believed in hype and false claims and duplicated this by promoting the same way. Then I realized that, despite good intentions to help others earn too, someone down the line was going to get hurt. I felt bad and almost gave up altogether. I was compromising what I believed in. It was about that time that I thankfully became involved in the first Networking Superstars team and saw a way forward that suited me. I turned to good solid programs and learned about adding value, developing trust and social media promotion. I’m now enjoying what I do and I’m doing it better.
Set your own unique schedule but be flexible
You might be the type to follow strict schedules, setting aside certain amounts of time for specific tasks, using reminders, finishing one job before going on to the next…. What if inspiration strikes you for a killer post and you ignore it because you’re meant to be dealing with email, talking to prospects or washing the cat dog. That inspiration may be lost for ever. Allow yourself to be flexible.
If you find it difficult to stick to recommended schedules and organizational methods, consider the fact they might not suit you. Maybe you are a creative or spontaneous type and strict schedules stifle you and prevent you doing your best work. Don’t feel bad. Ignore what’s recommended and find a compromise.
Allow fear to stop you doing things
Yes I really said that. Before you leave here in disgust I’ll explain. Stretching your boundaries is fine but things that produce gut wrenching long lasting fear are not. “Just do it and you’ll get over your worst fears” doesn’t work for everyone, including yours truly.
Some people need to take baby steps and others need some type of mentoring or counseling before “doing it” becomes stress free. It’s not a weakness or your fault, but something with a mental or physical cause. I used to really beat myself up about it before learning that I carry a genetic condition, Fragile X Syndrome which affects me a bit like Asperger Syndrome. I needed targeted meds and therapy before I could begin to overcome it. Thank goodness I have a plastic brain and not rocks in there (although some people might disagree).
If you do want to stretch your boundaries with help and guidance, Marquita Herald of Emotionally Resilient Living, is running a free 100 Day Challenge which, by popular demand, is still open for registration. It’s not the type of challenge that requires daily tasks but aims towards reaching a goal you set, within 100 days.
Do things your own way
Don’t blindly copy others but adapt to suit yourself or come up with new methods of your own. My marketing friend William O’Toole is doing just that with his new Collaborative Income Building System. He’s holding a free webinar about it on the 10th October. (11th in Australia). I have something major in the pipeline and if anyone else had done similar I’ve not heard of it. Maybe they have and failed but I’m doing it my way, not theirs. Confidence is oozing out of me – this week at least. Spring has put a spring in my step.
If you’ve not had much success with your blog or your online marketing please take time to work out which methods and business suits you. Use any failures as learning experiences.
I know some of you will disagree with some of what I say here. That’s fine because I’m unique and so are you. Please feel free to add your own comments.