Darren’s video in my recent post Page Rank – forget it but still increase traffic got my mind ticking away about why I blog and what I wish to achieve from it. Having a high page rank is appealing from the perspective of affirmation, stroking my ego and assuring me that I am not talking to myself. However, although I blog about blogging
I have no aspirations of, or delusions about, becoming another Darren – a one stop source for all your blogging needs. I just hope that the perspective and observations I bring to the subject are of interest to more than a handful of people. I am not aiming at readers whose primary aim is to make blogging their life’s work, a major source of income or draw in clients for their main business. There are many blogs available that will help them do this. I do want to help those who blog to fulfill other more personal needs.
This is what Page Rank means to me. I am totally in agreement with Darren about the need, above all else, for quality content..
- Passion – Remain enthusiastic about your subject and remember why you started blogging to begin with. Do not let yourself become bored, discouraged or sidetracked by worrying about your rankings, diggs, fames or stumbles. Decide if page rank even matters at all to you or are you better served by having only a few readers who help flame your passion and interest. If your aims do require multitudes of readers, your passion combined with other efforts will act as an aphrodisiac.
- Authority – Provide a comprehensive source of information so that your blog is the first port of call for those traveling the blogosphere looking for your subject area; be it about quantum physics, your observations on life or your cat. Today’s busy lifestyles does not allow enough time for leisurely cruising but calls for direct jet travel.
- Genuine – Be accurate, sincere, trustworthy and honorable in your writing. Comment to contribute and not just to leave your calling card. Let your personality come through and you will attract like minded people or those who enjoy discovering how others think and act. If you are quoting someone else’s ideas or content always say so.
- Engrossing – Provide content that is compelling, fascinating and stimulating to your readers; be it informative, intriguing, provocative, creative, artistic, funny, satirical or just plain whacky.
- Reliable – A lot of these areas seem to intertwine. Reliable could also mean accurate but here I am taking it to signify a regularity of posting (which is something I must work on myself ). If your readers come to expect a post from you every day or twice a week then try to stick to this routine so that they know when to visit. If you are going away for any length of time let your readers know so they do not think you have joined the great DIS of used-to-be bloggers. This happens to many blogs because their writers become disheartened, disinterested, discontented, disgruntled or their lives have become disorganized, disordered, distracting. or disagreeable. I am going to stop there otherwise you may become displeased and disappear.
- Accurate – Always be truthful and authentic providing a reliable source of information. Check out any facts or figures you quote and be fair in analysis.
- Notable – Achieve a reputation because of your content and contribution to the blogging world. Consider how many readers you have gained through word of mouth – a mention or link on the blogs of friends/contacts or a salient comment on someone else’s post. Being easily found in the search engines may bring you traffic but not necessarily returning readers
- Knowledgeable – Be aware of and learn what your readers want and need from you and what your own needs are.. Develop a community be it small or large that satisfies this..
I had fun doing this post; allowing my mind to delve into the richness of words and their meanings as well as taking time out to think about what needs blogging satisfy in me.
I do get sidetracked, perhaps too much, but for me that is one of the beauties of blogging, it is what flames my passion. I enjoy following the trails that you leave for me to follow up on in your topics and the links to your own readers and their topics. My mind is constantly stimulated and enhanced by your individual talents, achievements and creativity. I learn from your writings and am introduced to new ideas, cultures and backgrounds. Sure I could still read blogs without blogging myself but I would not be able to develop such a feeling of close affinity to their writers or a community of friends.
This post did me the world of good. I would recommend this thinking exercise to anyone who is feeling disheartened or discouraged in their blogging. Go back to basics, remember why you started blogging and what is important to you. Try not to get too concerned about increasing your rankings or social networking just for the sake of bringing traffic in. Concentrate on enjoying writing your content and network to develop a satisfying community of blogging friends.
I would be very interested in hearing about what blogging means to you. I am not going to tag people to do it but if you leave a comment here on the topic and let me know it is ok to publish it I will do a post that includes your comment – with links to your blogs of course as I enjoy leaving a trail for others to follow too.
Next week – what the I in blogging means