Content Curation Advantages

In my last post I defined Content Curation, today I want to talk about the advantages of user created Content Curation: where you add information to specialized curation sites.

You will be familiar with sharing links on Facebook and other popular social media sites. The advantages of doing so on curation sites are much the same.

Content Curation - Advantages

Publicity and Reputation

The newer Content Curation sites are usually advanced versions of the old bookmarking sites such as Delicious. Bookmarking sites were not just about an online method of keeping track of your favorite sites. The reason I used them was for the extra publicity it gave to my own content and as a way of establishing myself as knowledgeable in the topics I wrote about. Content Curation provides another method of promoting yourself, your skills and knowledge. and boosting your online reputation.


Standing out from the crowd means that we need to market ourselves: the brand that you need to be recognized for is YOU. Otherwise, how can we distinguish ourselves from the millions of others online who are doing the same as we are.? Visibility is one of the keys to branding: developing profiles on Content Curation sites is an additional way of spreading your name around.

Social Sharing

Content Curation sites have a social element to them.

  • Others can subscribe to or follow your content. This can lead to more followers on other social networks.
  • Adding links to quality online content is a good way of being recognized by the people whose links you share.
  • By sharing the content of current contacts you strengthen your relationship.
  • Share the details of your Content Curation sites on Facebook and other social networks. Giving your contacts a way to find valuable information helps set you apart.

Coaching, Help, Support

Use as a method of teaching, helping and supporting  clients, affiliates and friends. I regularly refer people to sites where they can learn about WordPress, Blogging, SEO and Marketing. I add links in posts and messages, particularly on Facebook  and Skype. In Facebook you can laboriously check messages or scroll back to find them again, on Skype it is harder. I have started creating curated topics for people I am coaching. Here is a recent one I set up for a few people who are learning about SEO.  Search Engine Optimization Tutorials


  • Curation is integral to my Search Engine Optimization. I attribute the high Google ranks I can get for my sites as being in no small part due to adding my content to a variety of curation sites.  Associating your name with reputable sites always helps SEO.
  • Adding links to your own blog articles brings more visitors to your sites.


You may add links to interesting and useful content on Twitter, Facebook, G+, Linked In but how many of your contacts miss out on seeing this? Content Curation sites provide a permanent home, where the information is always readily available. You can of course also share and tweet links to your curated content.

Quality Content

What we used to call information overload is now being termed “information obesity“. Finding quality information, from the huge volume being constantly added, becomes increasingly hard, despite the search engines’ efforts to serve it to us. Many experts use Content Curation. Browsing their contributions is an excellent way of filtering out spam and lower quality content.


  • Subscribing to your favorite curators is an easy way of keeping up with topics of interest.
  • Research for your own blog posts. Browsing topics created by expert authors is a good way of finding the most reliable information. I am also trialling a WordPress plugin that allows you to search from within your post edit window.

Increase your output

Use as an adjunct or even a replacement for blogging. Regular broadcasting of useful quality information is a valuable way of increasing your output. I always recommend you do run your own self-hosted blog bu,t if not, there are free blogging platforms and other sites you can write articles for. Add links to these to your Content Curation sites.


  • Why rehash existing web content in your own blog posts? If you cannot put a new slant on it then you can work wiser and not harder by curating existing content instead.
  • Your own work remains original which is good for branding YOU.
  • Too many links in a post are not recommended for SEO. Instead you could curate a topic and refer your readers to it.  Here is one I prepared earlier: Content Curation on BagTheWeb

 Other posts in this Content Curation Series

If you found this post interesting you may like to read the other posts in my Content Curation Series:

Please ask questions below. Are there any topics you wish to learn that I could curate for you?

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I am Sue Bride, a Professional Blogger, Web Developer and Internet Marketer from the Mornington Peninsula, Australia. Here I talk about tools and resources for Blogging, Social Media, Networking, Wordpress, SEO, Images and Marketing. I create Wordpress sites for charity and small business.
Categories Content Curation, Promotion and SEO, Social Media


  1. Posted September 6, 2013 at | Permalink

    Great post Sue. I always love watching out for your posts, as they really do give me alot of help towards what I should do and learn to help myself with online team building and stuff. Thanks
    Jaymie Johnson recently posted…To Join a Blogging Site or Not to JoinMy Profile

  2. Posted September 7, 2013 at | Permalink


    Your content is amazing – so full of new ideas on how to keep my content fresh, interesting and providing me with the links and ranking I want. And you have links to so many other valuable articles. Your site is a high level resource for building an online presence and business.


    Dr. Erica
    Dr. Erica Goodstone recently posted…Relationship Healing Question – Ask … What Matters to You?My Profile

    • Posted September 8, 2013 at | Permalink

      Thank you so much Erica. I will be getting down to the practical side of the topic of Content Curation next. The actual sites where you can create a presence for yourself and your areas of expertise.
      Sue Bride recently posted…Content Curation AdvantagesMy Profile

  3. Posted September 8, 2013 at | Permalink

    Great article on content curation Sue, You are A expert in this Niche and i’m lookin forward to learning even more about this from you in the future..
    You have A brand new follower for sure.

    Greg Brown,

    • Posted September 8, 2013 at | Permalink

      Hi Greg and welcome to my blog. I hope that I can keep on providing information of use to you on tools and resources for blogging and social networking.

  4. Posted September 9, 2013 at | Permalink

    This is a great post and extremely useful, bookmarked on Diggo and added it to my Rss to add to all my anouncement sites and TGN’S and its added to my BagTheWeb Bag and shared everywhere.
    dexter roona recently posted…Making Money Using Social MediaMy Profile

  5. Posted September 15, 2013 at | Permalink

    Hi Sue, lots of detailed information here to help on content curation. Really useful resource, one I will keep my eye on so I can learn lots more. Thanks.
    Kim recently posted…Getting Into Visioning And ActionMy Profile

    • Posted September 16, 2013 at | Permalink

      Hi Kim
      I am a fan of your blog so it is a pleasure to see you here. I am still in the midst of writing my notes for my next post on the best content curation sites. I like resources that are multifaceted that can also save time. By checking out the features I want to be able to recommend a curation site that offers the most and one where I will concentrate my efforts.
      Sue Bride recently posted…Helping Charities and Non-ProfitsMy Profile

  6. Posted September 15, 2013 at | Permalink

    Great stuff, thnx for sharing. I don’t use content curation though I believe in creating original content. But this can bring a lot of traffic to your blog or website. Linking back back to your resources can be great because they might also link back to your content and you’ll get a lot of eyeballs.

    Thnx for sharing :)

    • Posted September 16, 2013 at | Permalink

      I agree, nothing replaces original content but using curation sites to record your own posts is useful for SEO and adding links to other good content adds value to what you provide.
      Sue Bride recently posted…Content Curation AdvantagesMy Profile

  7. Posted September 15, 2013 at | Permalink

    Hi Sue
    Great post – very informative.
    I’m looking forward to the next one already!
    I’d be very interested to hear how you found the WordPress plugin for
    Lorraine McNulty recently posted…The Four (4) Basic Parts of a Marketing FunnelMy Profile

    • Posted September 16, 2013 at | Permalink

      Hi Lorraine
      I tend to do my research and take notes before starting to write the post so I have not really used the plugin to its full advantage. I have checked it out though and it does bring up some good content so it could be useful for researching for posts or to add links to quality posts to give more info to your readers.
      Sue Bride recently posted…What is Content Curation and What It’s Not?My Profile

  8. Posted September 20, 2013 at | Permalink

    Very informative topic sue! Although I don’t use content curation, but rather i create my original content. im looking forward for your next post. thanks for sharing.
    Aeronav recently posted…Open positions for Admin Assistant and AccountantMy Profile

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