Entrecard Encouraging Comments with SezWho
July 19th, 2008Welcome to Blogging Sueblimely. To keep up with my posts you can subscribe to my RSS feed and follow me on Twitter. Thanks for visiting!
Entrecard has just joined forces with SezWho. “SezWhat?” you may be saying - I will explain what it is later in the post but firstly want to talk about Entrecard itself and why this partnership may be very useful to bloggers.
Entrecard has been a great way of bringing visitors to blogs and creating a means for members to get known but it has fallen short in producing significantly extra comments and expanding individual blog’s reader communities. Entrecard has always had higher aims, with goals of bringing not only traffic but also audiences, readership and community participation. I agree with Graeme, the mastermind behind Entrecard, when he says that “Commenting is the second most important thing for you to do after writing quality posts. It was due to his aim to use “The same credits that power our culture responsible for millions of blogger-to-blogger visits each week … to help power a culture that comments on posts as well” that has resulted in the partnership with SezWho.
Now on to SezWho itself:
SezWho is a commenting/comment rating tool, which calls itself a profiling service and engagement platform. It creates a ‘profile’ for your commenters; hovering over their profile image or “check me out” link brings up a box which shows you the latest comments they have made and their SezWho ratings. It allows you to rate posts and the the comments and follow comments via RSS. If you are not registered or logged in when rating then the rating will be processed as anonymous but this has much less impact on member reputation scores. You do not have to have your own site to register with SezWho.

The Profile that pops up for Colin Campbell’s comments.
Its use is aimed at giving highly rated members “web-wide recognition for their insights and expertise”, “thought leadership”, and an increase in traffic. The theory is that the number and quality of comments on your blog will grow.

The Entrecard connection is that credits are awarded to members who comment on SezWho enabled sites. The amount of credits given is based on how highly the comment is rated by those who vote on it - ranging from 1 to 10 Entrecard credits. The idea is that quality comments gain the most, quick meaningless comments left merely for backlinks and spam comments will luck out.
will give SezWho users who receive ratings of 4 stars or more with credits to advertise on its network of blogs. This is an interesting approach, as it connects reputation with a direct reward.
How to integrate SezWho with your site (currently supported platforms are WordPress versions up to 2.6 (2.6 is beta still), Movable Type, Blogger, Drupal and phpBB):
- Create an account with SezWho
- Wordpress - download and intall the SezWho plugin by upload to your plugin folder, activate it. Then enter the blog id sent to you with your registration confirmation email in the SezWho plugin’s setup.
- Blogger - add the provided code to a HTML/Javascript page element.
You can view your own profile on your SezWho page:

Colin must lead thoughts to better places than I do
As I have only just installed the plugin I do not have any ratings, I do have ‘Star Power’ of 2.5 as this “community ranking” is not purely based on ratings?
Advantages
- If this new system takes off and more Entrecarders do comment, rather than merely dropping on you, your blogs bounce rate will improve.
- SezWho does not host any site content. All published and user-supplied content remains on - and is controlled by - the original site. It does not make off with your comments like some similar programs do.
- Backlinks are created for yourself and commenters.
- If you are an extraordinary commenter, a thought leader among bloggers, then your reputation will spread far and wide. If you are average then it may not make any difference to you, although I am sure the word will get round if particular blogs have generous comment ratings. I am open to that word :-). In my case I am sure I will not want to favor one regular commenter over another so will rate them all well, just because I am pleased to see them here. If you are new then I should imagine that I will vary my ratings although I love my comments so much that no doubt I will be generous - it will most likely depend on the mood I am in and if you are using a name that includes such words as casino. (my jury is still out with regards to the keyword luv plugin but I will save that for another post)
Disadvantages
- Receiving low ratings could lead you to have less confidence in your writing, even though it may be that your particular commenters do not want to use the system.
- It could be looked upon as bribing people to comment *
- If you write quality posts you are going to get plenty of comments anyway (I do not believe this always to be the case as it depends on your type of blog and readership)
- Adding to your workload by commenting on blogs just for your ratings is yet another way to divert you from writing and concentrating on your own readers.
Reading:
- On Entrecard’s blog Announcing the Partnership of Entrecard and SezWho
- Entrecard fan Joe Tech’s Top 10 reasons why the Entrecard - SezWho partnership is Important for Bloggers gives a positive review. The 70+ comments on the post show agreement with this view.
- * Entrecard + SezWho = Meh on Monkey Fables and Tales which talks less favorably about SezWho and not wanting to “bribe” people to comment. The 50+ comments on the post show agreement with this view.
- SezWho in operation on a phpBB forum on the SezWho Support Forum
To give you an opportunity to try out SezWho on this site I am will pose some questions.
- Based on this post or on your usage of SezWho are you in favor or against?
- Do you think this partnership is a positive or negative step for Entrecard.
- Are the multitude of peripheral blogging activities available to us now having a general effect of
- reducing blog posting frequency and quality or:
- taking us away from commenting on blogs? Is blog conversation moving to social media sites instead?
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Sueblimely |
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